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MTK watches got started like many micro brands. I started as an enthusiast, I have always owned watches back to the original plastic swatch watches which were all the craze in 1984(ish). I would never say I was a collector, but I always had at least one watch, including an awful fake Rolex Date-just. I purchased it in Times Square NYC, a shady street vendor deal, in 1993. It was, quartz, the bezel was plastic, it fell off after a few weeks. I crazy glued it back on.
Fast forward to being more of an adult - I owned Fossils, Invictas ,
G-Shocks, e.t.c , and then eventually found Micro brands. I loved the variety from homages to wild designs.
My day job is a brewery owner. I started a brewery in NY in 2008. There is tremendous similarity to the craft beer industry and the micro brand watch industry. In 2014 one of my 3 sons died by suicide. As you can imagine, it turned my families world upside down. In 2017 I was thinking of developing a watch brand to occupy my mind. I really dove into researching the industry and started pursuing designs, e.t.c. That process is what lead us to this point.
MTK is an abbreviation for Montauk. Montauk is the eastern most town at the tip of Long Island, NY. Montauk is a unique town, it’s a ocean beachside tourist attraction, surf spot, fishing village, and the site of a former Cold War military installation called “Camp Hero” which has an interesting conspiracy theory history. It ranges from Blue collar residents to celebrities and some of the wealthiest Americans.
“Vibe” is the best way to describe it. It’s laid back, casual and a party spot, kind of rolled into one.
We hope to bring that “vibe” with our designs.
The “New York” chronograph is the total “vibe” to me. It’s sporty, casual and still can be dress watch. That kind is hits all of Montauk and New York is.
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